Although the
majority target of marketing has been recycling, the FRSWC almost went back to
the basics in its latest series of advertising under the theme Environmental
Moments.
With print, radio
and on-line driven advertising, many of the items highlighted are designed to
create awareness of some of the simple items and questions the FRSWC fields on
an every day basis through its Recycle Hotline (453-9938) or through e-mail
questions.
Environmental
Moments that show aluminum cans being placed in the blue recycle box are allowed
the have the paper wrapper remain on the product. Or the reason the FRSWC does
not recycle glass is explained in an informative manner. Milk cartons, syringes
and white goods along with other key recycle questions will be addressed under
the Environmental Moments campaign.
“The FRSWC wanted to
ensure we were creative with our advertising for campaign for 2010 and beyond,
but sustainability and through a marketing program that has a long shelf life
was also a key element in our direction for the Environmental Moments,” said
Gordon Wilson, the general manager and CEO of the FRSWC. “The feedback has been
positive and that’s what the commission is always aiming for in terms of working
with the public.”
The Environmental
Moments campaign will continue throughout 2010 and possibly beyond, said Mr.
Wilson.
FRSWC Unveils Environmental Moments Campaign
The Fredericton
Region Solid Waste Commission (FRSWC) has created a number of public relations
and marketing programs over the years.